▌ the playbook

Field notes from the front lines.

Tactical playbooks, case studies, and what's actually working in marketing across South and Southeast Asia. No fluff, no SEO bait.

Featured
Guide

PPC Advertising for SMEs: How to Build and Scale Campaigns That Convert (2026)

A complete, practical PPC playbook for SMEs: the three numbers that decide profitability, the conversion funnel, choosing a channel, bidding strategies, measurement, and how to scale without wasting budget. With...

R Rukxi Team Jun 9, 2026 8 min read
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service-lead-generation

6 articles
Guide

The Complete Guide to Lead Generation for Small Businesses (2026)

Where leads come from, how the channels differ, what a lead should cost, and why most lead-gen fails at follow-up...

Rukxi Team · Jun 9
Guide

What Is a Good Cost Per Lead (CPL)? A Benchmark Guide for SMEs

Cost per lead only means something in context. Here's how to judge whether your CPL is healthy, what drives it...

Rukxi Team · Jun 5
Guide

Why Are My Ads Not Getting Leads? 6 Common Reasons

Spending on ads but the leads aren't coming? It's almost always one of six fixable causes: offer, landing page, targeting,...

Rukxi Team · Jun 4
Guide

Meta Ads vs Google Ads: Which Is Better for Lead Generation?

Google captures demand that already exists; Meta creates it. Here's how to choose between them for lead generation, or use...

Rukxi Team · May 29
Case Study

How we generated 800+ verified B2B leads in 6 months for a Sri Lankan fintech

95% verified human. Independently audited. Their close rate climbed from 11% to 28%. Here's the exact playbook, including the things...

Rukxi Team · May 15