podcast campaigns

Podcast campaigns

Sponsorship strategy, host-read placement sourcing, and full podcast production. Build authority while you build pipeline — ideal for long-buying-cycle industries where trust is the conversion barrier.

What's included

  • Sponsorship strategy — which shows, which hosts, which audiences. We have access to private host-read inventory you can't buy through ad networks.
  • Host-read scripts — written to sound like the host, not like an ad.
  • Production — if you want to launch your own show: format, recording, editing, distribution.
  • Distribution — Spotify, Apple, YouTube. We handle all platforms.
  • Show launch — branding, artwork, intro/outro music, episode templates, first-30-day promotion plan.
  • Performance reporting — vanity URLs, promo codes, post-purchase surveys to track attribution.

How it works

Weeks 1–2 — Audience matching

We map your ideal customer to the shows they actually listen to. We don't recommend mega-podcasts unless your audience is mass-market.

Weeks 2–4 — Outreach & negotiation

Direct outreach to shows. We negotiate flight dates, ad placement, and read style.

Weeks 3–4 — Creative

Host-read scripts, jingle production (if needed), tracking link setup.

Ongoing — Tracking & optimisation

We track every campaign by show, audience size, and conversion. Underperformers are cut after one flight.

What you should expect

  • 2–6 podcast placements per month (varies by budget)
  • Audience reach of 5,000–500,000 per placement
  • Long-tail performance — podcast ads convert weeks after airing
  • Building a brand asset, not just running an ad

Available in

Full Stack only (LKR 175K/mo).

Best for

Long sales cycles, considered purchases, B2B and high-trust B2C. SaaS, finance, real estate, premium services, education.

Common questions

Should we run ads on existing shows or start our own?

Usually both. We start with placements while we build your show — slower but compounding.

How do you measure ROI?

Vanity URLs, promo codes, and post-purchase "how did you hear about us" surveys. Podcast attribution is imperfect but we get to 70%+ accuracy.

Ready to start?

WhatsApp +65 9621 5264 for a free 30-minute audit. Or email support@rukxi.com.