▌ the playbook

Field notes from the front lines.

Tactical playbooks, case studies, and what's actually working in marketing across South and Southeast Asia. No fluff, no SEO bait.

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Featured
Case Study

How we generated 800+ verified B2B leads in 6 months for a Sri Lankan fintech

95% verified human. Independently audited. Their close rate climbed from 11% to 28%. Here's the exact playbook — including the things that didn't work.

R Rukxi Team May 15, 2026 1 min read
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More from the playbook

3 articles
Strategy
Strategy

The hidden cost of an in-house marketing team in 2026

Salary is just the start. Benefits, tools, training, turnover — the real loaded cost is 2.4x base. Here's the math...

Rukxi Team · May 12
Tactic
Tactic

Why webinars convert B2B leads 4x better than paid ads

An hour of someone's attention beats a 15-second scroll every time. Here's why webinars are quietly outperforming paid ads on...

Rukxi Team · May 8